Bachelor of Mass Media (B. M. M.)

Why this course, advantages, use of the course in Industry and other areas

Why

BMM is a course designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a• mastery of various mass communications media in our global information age.

Advantages

BMM is considered as one of the most sought after course. This degree programme prepares the students in carving a career in various sectors of the media. Further, the course also nurtures the creative skills of the students. Bachelor of Mass Media provides the students with a perfect blend of theoretical programme and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills and a thorough knowledge of several mass media of this information age.

Use of the course in industry and other areas

There are numerous career options after completing the Bachelor of Mass Media course. This course covers all the spheres of mass media. Students can start their career by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising and public relations.

ACTION PLAN :

  1. Conceptualizing
  2. Planning
  3. Executing Of various events and activities to generate a sense of responsibility with leadership skills and accountability.

A five day BMM INTRACOLLEGE event 'Mebido': A yearly one for bridging Gap between Media Industry and Students . It helps to extend the industry connect and create awareness of new avenues of work and skills required.

  1. Activities generating field work, by visiting various media industry and taking their interviews and interning with them
    • Concepts of subjects and industry realLife projects.
    • Sensitization to parallel worlds by interning in community service and doing projects and understanding their concerns and issues and making documentary / Activating the social media to generate more awareness and buzz . National Award received for Campaign generated by BMM dept students 'AB MAIN EK BAJAON’

Micro and Macro exposure of national concerns relevant to students by live participation in interactive chat shows and with NDTV, STAR Sports, ZEE TV

When did it first start in Lala Lajpatrai College

This stream was first started in Lala Lajpatrai College in the year 2005 with 60 students. Since then the stream has been excelling in all the aspects.

6 Semester Subject:

Semester I

  • Effective Communication Skills-I
  • Fundamentals of Mass Communication
  • Introduction to Computer
  • Introduction to 20th Century World History
  • Introduction to Sociology
  • Economics

Semester II

  • Effective Communication Skills- II
  • Political Concepts & the Indian Political System
  • Principals of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English

Semester III

  • Introduction of Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Cultural Studies
  • Creative Writing

Semester IV

  • Mass Media Research
  • Understanding Cinema
  • Organizational Behaviour
  • Radio and Television
  • Advanced Computer
  • Print Production and Photography

Semester V (Advertising)

  • Advertising in Contemporary Society
  • Copy writing
  • Advertising Design
  • Consumer Behaviour
  • Media Planning & Buying
  • Brand Building

Semester V (Journalism)

  • Reporting
  • Editing
  • Features & Opinion
  • Journalism & Public Opinion
  • Indian Regional Journalism
  • Newspaper- Magazine Making

Semester VI (Advertising)

  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The Principles and Practice of Direct Marketing
  • Contemporary Issues

Semester VI (Journalism)

  • Press Laws and Ethics
  • Niche Journalism
  • Broadcast and Journalism
  • News Media Management
  • Internet and Issues in the Global Market
  • Contemporary Issues